Viv Underwood

Liverpool Active this cycle

Working on

Focus on grassroots community builders and participants. Interviews are mined for user needs, then turned into published profiles which are in turn amplified by their subjects to help us reach more people. Example: Dig It Soundsystem profile

Main goal a document that defines user needs for grassroots community builders.

Stretch goal a document that defines user needs for community participants.

01 · Member experience

Make the experience of being part of TBD fulfilling, including for those who are remotely-located. Includes interviews to find out about the current experience, and a programme that creates engagement

Main goal establish a regular rhythm of rituals and engagement

Stretch goal really tangible step change in the experience

Fun facts

Things I love: Beats, bouldering and books
I started my career in marketing and events organising illegal parties via usenet in the late 90s
I can tap dance (but I won't).

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